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Channel: Shannon Swenson » Viral Marketing
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The Online Community Lifecycle

Group Dynamics 101 for Online Community Managers Forming, Storming, Norming and Performing A couple years ago I took a 10-month leadership course on small group facilitation to learn about how new...

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How to Strengthen Your Online Community

This exercise is for Social & Community Managers seeking to start, build and grow their online communities. Be sure to read the Online Community Lifecycle first! Stage 1: Forming Reflection: Online...

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Obama Wins Viral Video

2008 Presidential Candidates & Interactive Media I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken,...

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MLB Dropped the Ball

Have you seen the video of the Phillies dad catching a fly ball? In front of a cheering crowd, he gives it to his toddler daughter who promptly throws it away. It’s so endearing to see his shocked...

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